Inhouse product
The Sony Alpha 7 IV Hybrid Camera is a high-performance full-frame mirrorless camera built for professional photographers, filmmakers, and content creators. Featuring a 33MP back-illuminated Exmor R CMOS sensor and the powerful BIONZ XR processor, it delivers exceptional image quality, fast performance, and advanced video capabilities.
The newly developed 33-megapixel back-illuminated sensor captures highly detailed images with excellent dynamic range and impressive low-light performance.
Sony’s BIONZ XR engine, also used in flagship cameras like Sony Alpha 1 and Sony Alpha 7S III, delivers up to 8× faster processing, ensuring smoother operation, faster autofocus, and improved image rendering.
Advanced processing and sensor technology produce natural colors, detailed textures, and reduced noise, even when shooting in challenging lighting conditions.
Expand your creativity with 10 built-in Creative Look presets, allowing photographers to set the mood and style directly in-camera without heavy editing.
Capture cinematic footage with 4K 60p recording and 10-bit 4:2:2 color depth, giving filmmakers more flexibility in post-production and color grading.
The camera supports 10-bit HEIF still-image encoding, providing smoother gradation and better color depth compared to traditional JPEG formats.
Inspired by Sony’s professional cinema camera line including the Sony VENICE CineAlta Camera, S-Cinetone delivers natural skin tones and cinematic color straight out of the camera.
Brand: Sony
Model: Alpha 7 IV Hybrid Camera
Configuration: UAE Version
Sensor: 33MP Full-Frame Exmor R CMOS
Lens Mount: Sony E-mount
Aspect Ratio: 3:2
Image Stabilization: Sensor-shift stabilization
Supported Formats: RAW, HEIF
ISO Range: Starting from 160
Metering Mode: Entire Screen Average
Maximum Webcam Resolution: 33 MP
Ideal For:
Professional photography
Cinematic video production
Content creators and vloggers
Wedding and commercial photography
Hybrid photo and video shooting