Inhouse product
The Sony Alpha a7 IV Mirrorless Camera is a powerful full-frame hybrid camera designed for professional photographers, filmmakers, and content creators. Equipped with a 33.0MP back-illuminated Exmor R CMOS sensor and the advanced BIONZ XR image processor, it delivers exceptional image quality, faster processing, and impressive video capabilities.
The newly developed 33-megapixel back-illuminated sensor captures highly detailed images with excellent dynamic range and superior low-light performance.
The BIONZ XR processor delivers up to 8× faster processing power, enabling smoother operation, faster autofocus, and enhanced image rendering.
Record cinematic footage with 4K 60p video and 10-bit 4:2:2 color depth, giving filmmakers greater flexibility in post-production and color grading.
In addition to RAW and JPEG, the camera supports 10-bit HEIF image recording, offering improved color depth and more efficient storage.
Inspired by Sony’s professional cinema cameras, S-Cinetone color profile produces natural skin tones and cinematic color straight out of the camera.
With S-Log2 and S-Log3 gamma curves, the camera can capture 15+ stops of dynamic range, making it ideal for professional video production.
The built-in Soft Skin Effect enhances portraits by smoothing wrinkles and blemishes while preserving natural facial details.
Brand: Sony
Configuration: UAE Version
Sensor: 33MP Full-Frame Exmor R CMOS
Lens Mount: Sony E-mount
Aspect Ratio: 3:2
Optical Zoom: 2.5×
Maximum Focal Length: 70mm
Image Stabilization: Optical
Supported Formats: JPEG, HEIF, XAVC, 4:2:2
ISO Range: Starting from 160 (expandable)
Metering Mode: Spot
Ideal For:
Professional photography
Cinematic video production
YouTube and content creation
Portrait and commercial shoots
Wedding and event photography