Inhouse product
The Sony α7 IV combines cutting-edge technology with versatility for both photography and videography. Featuring a 33MP back-illuminated full-frame Exmor R CMOS sensor, BIONZ XR image processor, and advanced video capabilities, this camera delivers superior image quality, speed, and dynamic range in a portable, mirrorless design.
The Exmor R CMOS sensor delivers stunning detail, low noise, and impressive speed for photos and videos, giving visible improvements in image rendering and overall quality.
The BIONZ XR engine—used in Sony’s flagship α1 and α7S III—provides up to 8× faster processing, allowing quicker image handling, improved autofocus performance, and smoother video output.
4K 60p recording with 4:2:2 10-bit internal capture
S-Log2 and S-Log3 gamma curves for professional-grade color grading
10-bit HEIF recording for high-efficiency still-image files
Ideal for filmmakers and content creators requiring cinematic output.
S-Cinetone simplifies professional color rendering, producing pleasing skin tones and cinematic images directly out of the camera, based on Sony’s VENICE CineAlta expertise.
The built-in optical image stabilization keeps your shots sharp even handheld. The Soft Skin Effect enhances portraits by softening wrinkles and blemishes while preserving natural eye and mouth detail.
With expanded ISO starting at 160 and spot metering, the α7 IV captures detailed shots in challenging lighting conditions while maintaining control over exposure.
Brand: Sony
Model: Sony α7 IV
Mount: Sony E
Sensor Type: BSI CMOS (Full-Frame)
Resolution: 33 Megapixels
Maximum Focal Length: 70 mm
Optical Zoom: 2.5×
Maximum Aperture: f/6.3
Aspect Ratio: 3:2
Image Stabilization: Optical
Supported File Formats: JPEG, RAW, XAVC, HEIF, 4:2:2
Video Resolution: 4K 60p
Metering Mode: Spot
Professional photographers and content creators
Filmmakers needing 10-bit 4:2:2 video
Portrait, landscape, and event photography
Travel and studio photography
High-end video production with cinematic color grading